{"id":4074,"date":"2023-02-07T07:42:00","date_gmt":"2023-02-07T07:42:00","guid":{"rendered":"https:\/\/parrycreative.co.uk\/?p=4074"},"modified":"2023-10-28T12:31:44","modified_gmt":"2023-10-28T12:31:44","slug":"smith-partnership-parry-creative","status":"publish","type":"post","link":"https:\/\/dev.parrycreative.co.uk\/parry\/2023\/02\/smith-partnership-parry-creative\/","title":{"rendered":"Smith Partnership Solicitors partner with Derby design agency, Parry Creative to reimagine its brand.\u00a0"},"content":{"rendered":"\t\t
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East Midlands law firm Smith Partnership Solicitors has worked with Derby creative design company Parry Creative to reimagine its brand.<\/span>\u00a0

The firm, which has offices in Derby, Leicester, Stoke, Burton upon Trent and Ashby, approached Laura Parry of Parry Creative to get inspiration on how the firm could better convey its values of relatability and approachability.<\/span>\u00a0
\u00a0
Laura has introduced new colour ways, including softer aubergine and plum tones to the iconic red branding, along with new fonts and shapes to offer more flexibility to the way Smith Partnership can use its branding across different materials.<\/span>\u00a0
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Laura said: \u201c<\/span>These improvements will give the brand that all-important flexibility that creates impact, whilst remaining\u00a0consistent to build brand recognition.\u00a0<\/span>\u00a0<\/span><\/p>

It\u2019s\u00a0wonderful to work alongside Claire, Sophie\u00a0and the team at Smith Partnership. We\u2019re\u00a0looking forward to seeing our new designs\u00a0published across the marketing materials very soon, so watch this space!\u201d<\/span>\u00a0
\u00a0<\/strong>
Claire Twells, partner at Smith Partnership said: \u201cParry Creative have done a fantastic job of really understanding our values and what we want to convey. We are a company of real people working hard for real people in our community and it has been wonderful to work with Laura and her team, a local business, who has translated this so perfectly into our branding.\u201d\u00a0<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

East Midlands law firm Smith Partnership Solicitors has worked with Derby creative design company Parry Creative to reimagine its brand. The firm, which has offices in Derby, Leicester, Stoke, Burton upon Trent and Ashby, approached Laura Parry of Parry Creative to get inspiration on how the firm could better convey its values of relatability and […]<\/p>\n","protected":false},"author":1,"featured_media":4013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nSmith Partnership Solicitors partner with Derby design agency, Parry Creative to reimagine its brand.\u00a0 - Parry Creative<\/title>\n<meta name=\"description\" content=\"Smith Partnership, which has offices in Derby, Leicester, Stoke, Burton upon Trent and Ashby, approached Parry Creative to improve their brand identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.parrycreative.co.uk\/parry\/2023\/02\/smith-partnership-parry-creative\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smith Partnership Solicitors partner with Derby design agency, Parry Creative to reimagine its brand.\u00a0 - 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